Hotels are unique in regards to their amenities and services offered. Many of the services provided are resource-intensive, resulting in a significant environmental impact during the operational phase.

Therefore, Green Value Associates (GVA) effort mainly focuses on improving the bottom line by integrating resource efficient practices and eliminating wasteful. The goal is to benefit the hotel business not only in operating costs reduction but also in branding, guest loyalty, recruiting and retaining high-calibre motivated employees.

Initially, GVA helps hotel owners and/or operators to understand the environmental and socio-economic context in which they operate, to manage risk and attract investments. GVA team also assesses the project returns of the capital investment based on the expected financial savings, superior commercial value, compliance with regulation and environmental gains.

To foster resource efficiency in a hotel, GVA promotes the most adaptable, practical and cost-effective strategic solutions. These solutions help to increase not only the sustainability of hotel operations but also their positive contributions to biodiversity conservation, cultural heritage preservation and community development.

In a hotel asset portfolio, GVA carries out, always with the support of its corporate partners, a preliminary high level energy and operational assessment in order to pre-select sites with high potential for improvement.  This evaluation allows GVA to determine required performance data and prioritise the necessary cost-effective and sustainable measures. GVA supports its clients throughout the implementation process to ensure the proposed measures are executed properly and their efficiency potential is verified.